It doesn't matter what you are selling to dental offices. In order to be super successful, you have to know how to handle ALL of the 11 areas listed below. If you want to learn how, attend a "How to Sell to Dentists" workshop (see HOME page on this website for next dates). Or, contact me to work with your company/team directly!
- We don’t know our target audience and go after “any dentist”
- We don’t prepare properly before we meet/speak with them
- We don’t know what types of questions to ask
- We tell them about all the mistakes they are making
- We are lousy listeners
- We are too “formal” and not friendly enough initially
- We think they will buy based on logic once we impress them
- We don’t have enough patience
- We focus way too much on ourselves
- We aren’t clear as to what influences their buying decisions!
- We have to get in front of them in the first place!